Category Archives: SEO

Strategic Ways To Place Keywords On Your Website To Maximize SEO Results

Place Keywords On Your Website

Whether you are just starting out or you have been in the SEO game for a while now, you have probably learned the importance of your keywords. Not only do you need to choose the correct keywords to maximize your search engine results, but you also have to make sure that you are putting them in strategic locations throughout your website. However, where most people are confused is the keyword density and the correct placement in the HTML code. Keyword density is basically just the number of times that your keyword or keywords appear as compared to the total text on the page. Below, you will find more tips for ensuring your site is properly optimized for Google and other major search engines.

Keyword Density

Keyword Density

Many newbies truly go overboard with their website’s keyword density. This can be very problematic and could result in your site getting penalized by Google. With this in mind, it is generally best to stick with a slightly smaller keyword density. Remember that you should always write for the reader. If your content is good and the keyword shows up a few times, you’ll be fine. Just make sure you use an SEO keyword tool to ensure your keywords receive a lot of traffic but have very little competition.

Understanding The Title Tag

The title tag could not more important and crucial to your website. In fact, title tags are used to tell search engine and visitors what your website and webpages are actually about. When people are searching for certain information or items, the title tag will contain the information that is going to attract them. For instance, if someone is searching for “best running shoes for men”, you want your title tag to be something like “best running shoes” or “top 10 running shoes”.

Keywords In Meta Description Tags

The Meta description is another very strategic location to place keywords because it will also appear in the search engine results. For instance, when search engine results come up, there is always a short paragraph of text below the URL link that gives readers a little sample of what your website is about. This is the meta description. It doesn’t impact SEO too much nowadays, but it can still help drive traffic to your site.

Image Tags

Images can be beneficial for various reasons. They help to make your site far more attractive, while simultaneously giving you another location to place your keywords. Anytime you add a new picture, be sure to add your keywords into the image tags!